Continuous Discovery
A weekly rhythm of customer interviews coupled with continuous idea generation and testing.
Definition
Continuous Discovery, popularized by Teresa Torres, is the practice of talking to customers weekly (not in one-off research sprints) to identify desired outcomes, unmet needs, and opportunities. Product Ops often supports continuous discovery by scheduling interviews, running opportunity-solution tree workshops, and maintaining a research repository.
Related concepts
Frequently Asked Questions
Continuous Discovery, popularized by Teresa Torres, is the practice of talking to customers weekly (not in one-off research sprints) to identify desired outcomes, unmet needs, and opportunities. Product Ops often supports continuous discovery by scheduling interviews, running opportunity-solution tree workshops, and maintaining a research repository.
Continuous Discovery is part of the Product Operations vocabulary under the process category. Product Ops leaders use this concept when running planning rituals, setting operating standards, and aligning cross-functional stakeholders.