OKR
Objectives and Key Results, a goal-setting framework pairing a qualitative objective with 2-5 quantitative key results.
Definition
OKRs (Objectives and Key Results) are a planning and tracking format popularized by Intel and Google. An Objective is a qualitative statement of what you want to achieve; a Key Result is a quantitative, time-bound measure that tells you if you got there. Product Ops typically owns the OKR drafting cadence, the quality bar for KRs (outcome, not output), the check-in rituals, and the rollup visibility for leadership.
Related concepts
Frequently Asked Questions
OKRs (Objectives and Key Results) are a planning and tracking format popularized by Intel and Google. An Objective is a qualitative statement of what you want to achieve; a Key Result is a quantitative, time-bound measure that tells you if you got there. Product Ops typically owns the OKR drafting cadence, the quality bar for KRs (outcome, not output), the check-in rituals, and the rollup visibility for leadership.
OKR is also commonly called Objectives and Key Results. The terms are used interchangeably in most Product Operations contexts.
OKR is part of the Product Operations vocabulary under the frameworks category. Product Ops leaders use this concept when running planning rituals, setting operating standards, and aligning cross-functional stakeholders.