RICE Scoring
A prioritization framework using Reach x Impact x Confidence / Effort.
Definition
RICE (Reach, Impact, Confidence, Effort) is a prioritization formula developed at Intercom. Each candidate scores Reach (how many users), Impact (magnitude per user), Confidence (how sure are we), and Effort (person-months). Score = R x I x C / E. Product Ops often operationalizes RICE as the default triage scorecard for feedback and feature requests, especially when sales and success have competing asks.
Frequently Asked Questions
RICE (Reach, Impact, Confidence, Effort) is a prioritization formula developed at Intercom. Each candidate scores Reach (how many users), Impact (magnitude per user), Confidence (how sure are we), and Effort (person-months). Score = R x I x C / E. Product Ops often operationalizes RICE as the default triage scorecard for feedback and feature requests, especially when sales and success have competing asks.
RICE Scoring is also commonly called Reach Impact Confidence Effort. The terms are used interchangeably in most Product Operations contexts.
RICE Scoring is part of the Product Operations vocabulary under the frameworks category. Product Ops leaders use this concept when running planning rituals, setting operating standards, and aligning cross-functional stakeholders.